Last night I thought about how I can jump on the SEO and PPC bandwagon. I've done a little research and opened a Google AdSense account. Now I'm going to set up a mini 'theatre' search engine and links page for adverts to raise money for my own theatre company.

Firstly, what do you think? Any tips/advice/assurances?

Secondly, have you done it before? If so, what's the key to a good, effective and cute website that I can make a little money on?